Beyond Meat
Scobey, Montana
Beyond Meat wanted its audience to meet the farmers growing its ingredients. Working as cinematographer in Scobey, Montana, Derek Olson documented growers who had built direct contracts with the company to raise lentils and peas. Founder and CEO Ethan Brown joined them on location. The documentary has since surpassed 3 million views.
A documentary about the growers behind the ingredients and what Beyond Meat's direct contracts meant for their farms.
Client Beyond Meat
Role Cinematographer
Location Scobey, Montana
Views 3M+
Derek Olson — Cinematographer